Toyota, the name known for quality, reliability and durability, has had many MUVs in its India portfolio. In fact, the brand, even today, is recognised for its Qualis and Innova, which are two celebrated models of India’s travel industry. While the Qualis was discontinued in 2005, it was replaced with the Innova which rightly took up the shoes of the previous model to carry forward the success of Japanese brand. Eight years past its launch and Innova still has a strong position in Indian MUV market. Every company which enters this segment has this MUV as the benchmark. Xylo of Mahindra, Duster from Renault, and Ertiga from Maruti Suzuki have all targeted the position of Innova, but have not truly been successful in achieving the heights of this Toyota automobile. So what is it with this Japanese car which has stood as a reason for its establishment as a brand? User reviews, pricing and analysing the product itself will give us an insight of this wonderful vehicle.
Everyone who owns an Innova speaks about its spaciousness and comfort. The seats are designed with some great quality cushions and the fabric chosen for upholstery too is perfect to suit long drives. This is one of the major advantages why the car is preferred in travel industry. Being economical in operation and affordable to purchase, Toyota Innova serves all classes of customers in the taxi industry. But when it comes to performance and fuel economy, Toyota Innova has faced tough competition in recent times. This is because there are many new models which are capable of beating this Japanese MUV in terms of mileage. When it comes to conceptualising an automobile Toyota has always worked in a different direction when compared to other market centric auto makers. Loading the Innova with 2.0L petrol and 2.5L diesel, the company empowers consumers with great confidence and drivability. This is because these two engines perform exceptionally well in all types of driving conditions. They simply let the MUV cruise through roads with ease. This fact makes them suitable both for city roads and highway drives. This positive Toyota Innova review has made it popular among the masses.
Although Toyota Innova is priced higher than competitors like Xylo and Duster, the MUV has few advantages over these cars which have kept it strong in the segment. One of these major advantages is simply the quality of powertrain and components. Toyota has earned consumer’s trust because of its durable products which require less maintenance. This fact has helped in the growth of the company over a long term.
The second factor comes out to be the effort of designers in formulating this car. Although Innova may not be as good looking as some of its competition, but it sure ranks high when it comes to interior design and comfort. For a 7-seater/8-seater automobile, the designers have managed to come out with a spacious cabin which also feels grand because of use of quality materials. This is one of the reasons why the MUV is still having a good run in the market even though the high-end Toyota Innova price is about Rs. 14.47 lakh (which happens to be much higher than price of its competition).
Natasha John 